It is a known fact that Mobile Marketing is a massively emerging way of getting your brand and business across to your customers. With 90% of mobile phone users sleeping with their phones next to their beds, and 60% of mobile phone users checking them hourly, there's no escaping the constant buzz of information which is fed through to your personal device.
Mobile internet use is on the rise, as the use of the PC drops dramatically, meaning it would be suicidal for a business not to have a mobile presence. Tactics such as mobile friendly websites, and social media presence are a way for your business to be seen by your customers in a way which is simple both for them, and for you. Here's what's in it for you...
Firstly, Immediacy. Mobile campaigns are easy to create, and messages are delivered within seconds. Research has found that customers are 15% more likely to respond to text messages received rather than emails. Secondly, affordability, it doesn't cost your business much! There's no need to pay for postage, and all social media sites are free to join. Your campaigns will be distributed and available to people all over the world, delivery is always guaranteed, unlike email, direct mail and other forms of advertising.
One of the most positive aspects is that you can add value to your messages by targeting segments of the market. This can be done by assessing their wants and needs, and how your business could appeal to them. This can also be linked to the best times to contact certain times of customer. For example your 20-25’s are more likely to reply after 5pm once they have finished work, and the social media use of mothers goes up by up to 30% at lunchtime and after the school run. All you need to do is a small bit of market research! If a message relates to a customer on a personal level, they are much more likely to be interested, and be wowed by it.
Mobile phones are quite literally, in the sense of the word, mobile. Which means that your consumer’s always have them with them. There is no need to be by a TV, radio or mailbox, a consumer’s mobile phone is more than likely to be in instant view when they receive your message or view your social media content. Social media is also highly interactive, it poses an effortless way for businesses to be able to interact with their consumers, and portray a great interactive brand image. The effectiveness of your mobile marketing campaigns are also quantifiable, you can track your campaign success by number of opt ins; page visits; and responses.
Feeling as if you should get involved? You definitely should. Your competitors are probably already doing it. Incorporate Mobile Marketing into your Marketing Mix, and ensure that you don't miss out on the millions of consumers waiting at your fingertips.
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